| Buying jewelry is
(Surprise!) like buying anything else. You should
become knowledgeable enough to make an informed purchase,
and deal only with those whose reputation you trust. I
wouldn't knowingly promote or advertise for any jeweler I
had reason to distrust, but in truth, I've only purchased
BJ's Wholesale Club, and
While the image of each of these stores is very different, I
was perfectly happy with each purchase. (Platinum
engagement and wedding rings at Barsky's, diamond earrings
at BJ's, and a very nice silver heart necklace at
Target--for about $16.
For some general advice on
check out this guide from the FTC.